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Lesedi Machi, Phindulo Nemavhidi, Tinashe Chuchu, Brighton Nyagadza , Marike Venter de Villiers
Pág. 176 - 187
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Mochamad Nurhadi,Tatik Suryani,Abu Amar Fauzi
Pág. 273 - 287
Nowadays, it becomes intriguing to observe the use of websites and social media by SMEs to market their products, especially in terms of seeing customer behavior. Some previous research found the effect of social media on attitude and consumer behaviors ...
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Haiyang Su and Chaolong Chen
Regional tourism with urban agglomeration as the spatial carrier has become one of the flow characteristics of many tourists. Tourists visiting multiple cities at one time will certainly gain more value than visiting one city, but they will also pay more...
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Tran Thi Lan
This paper aims to identify risk awareness through factors that influence the intention to buy people?s life insurance in Daklak province of Vietnam and provide implications for life insurance companies. The data resources were conducted from the survey ...
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Riyana Putri, Ratna Roostika
Pág. 68 - 75
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Sorina Vasile,Lebogang Mototo,Tinashe Chuchu
Pág. 30 - 35
The modern globalisation and the expansion of multinational brands and social communications has resulted in the youth-consumer market of today being relentlessly exposed to increasing competitive multimedia messages and advertising. This research explor...
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Janella Jhojani Merino Balcázar, Ángel Eduardo Llatas Rivas
Pág. 19 - 43
The objective of this research was to determine the factors that influence the intention to adopt fintech services by micro and small business owners from Chiclayo; for this purpose, an applied quantitative study was carried out in which the extended tec...
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Ibrahim Sabuncu,Berivan Edes,Doruk Sitkibütün,Ilayda Girgin,Kadir Zehir
Pág. 8 - 15
The purpose of creating a brand image profile is to measure the brand perception of consumers considering brand attributes. Thus, marketing decisions can be made based on the brand's strengths and weaknesses by determining them. The brand image profile i...
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Muthi Abul Khair,Eka Siti Maesaroh,Siti Aisjah,Sunaryo Sunaryo
Pág. 153 - 162
This study aims to examine and analyze the influence of social factors and brand image on decision making mediated by the attitude of parents of Al-Izzah Natural Elementary School, Sidoarjo Regency. The sampling technique is probability sampling and uses...
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Muhammad Rashid Rafiq,Rai Imtiaz Hussain,Shahbaz Hussain
Pág. 117 - 126
The present research intends to investigate the effect of logo shapes redesign on brand loyalty and repurchase intention. The analysis also explores the mediating role of brand attitude between logo shapes redesign, brand loyalty, and...
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