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Ângela Leite, Anabela Rodrigues and Sílvia Lopes
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive...
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Nevcihan Toraman, Aycan Pekpazar and Cigdem Altin Gumussoy
The aim of this study is to conceptualize website usability and develop a survey instrument to measure related concepts from the perspective of end users. We designed a three-stage methodology. First, concepts related to website usability were derived us...
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Fangfang Xu, Hong Li and Dongxu Zhang
The unstable combustion problem in small-sized solid rocket engines with a large aspect ratio is so complicated that its causes remain unclear. In this study, the coupled vibration between the sound field and shell in the engines was proposed as a possib...
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Cut Ani Rohana, Asep Muhamad Ramdan, Acep Samsudin
Pág. 1515 - 1520
The research was aimed at determining how much influence of Value Co-creation has toward ti visitor satisfaction and determining the influence of brand equity on visitor satisfaction at 3-star hotels in Sukabumi City. The research applied descriptive ass...
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Yi-Chia Wu, Michael S. Minor
Pág. 27 - 36
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María Cristina Otero Gómez,Wilson Giraldo Pérez
Pág. 7 - 13
This article aims to validate a measurement of the effects that brand love has on brand equity in order to verify if brand equity influences repurchase intentions from the perspective of young consumers. The contrast of hypotheses was made from a sample ...
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Ulla A. Saari, Rupert J. Baumgartner and Saku J. Mäkinen
The purpose of this study is to explore how consumers perceive eco-friendliness in their brand experiences and how this can be measured cross-nationally. This is a replication-extension study based on an existing brand experience scale. Data were collect...
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Hai-Ming Chen,Hsin-Mei Chung
AbstractA Chief Executive Officer (CEO) is important for the image and culture of a business. His/her personal brand improves the brand of the business and also has a halo effect on customers and employees both present and potential. In order to better u...
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Derya ÖZTÜRK, Güngör KARAKAS
Pág. 23 - 42
The objective of this study was to determine the factors that affect the cell phone purchasing behavior of young people between the ages of 18-25. In this regard, factor analysis was applied to the data acquired via face-to-face survey method from 400 st...
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Medha Srivastava,Alok Kumar Rai
The widespread reverence for customer loyalty among marketers and businesses all across the globe is inspired from its manifestations since its the consumption decisions of loyal customers that leave a mammoth mark over the revenues and growth of a firm....
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