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Fhrizz S. De Jesus, Jeverlyn B. Ramos, Mariel T. Cunanan
Pág. 56 - 63
AbstractGreen marketing has become a very important marketing concept in recent years, and it has proven to be effective in promoting and reinforcing the concept of environmental conservation and sustainable development. The objective of this descriptive...
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Dafnis N. Coudounaris, Peter Björk, Tõnis Mets, Rustam Asadli and Andreea I. Bujac
Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In...
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Danijel Bratina and Armand Faganel
The increased popularity of social media has greatly affected the marketing-communications activities of companies. This study seeks to understand how influencers promoting products affect their followers? purchasing intentions and attitudes towards endo...
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Md Saiful Islam and Fei Liu
In the realm of artificial intelligence, knowledge graphs have become an effective area of research. Relationships between entities are depicted through a structural framework in knowledge graphs. In this paper, we propose to build a domain-specific medi...
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Diana Rodrigues, Bruno Sousa, Sofia Gomes, José Oliveira and Eunice Lopes
Human beings are strongly influenced by their emotions; so, it is believed that building a close relationship between consumers and brands is a key factor for success. In this way, car brands are no exception, and despite facing numerous challenges assoc...
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André F. Santos, José Marinho and Jorge Bernardino
Loyalty platforms are designed to increase customer loyalty and thus increase consumers? attraction to purchase. Although successful in increasing brand reach and sales, these platforms fail to meet their primary objective due to a lack of incentives and...
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Antonio Baraybar-Fernández, Sandro Arrufat-Martín and Rainer Rubira-García
The aim of the study is to analyze the communication management strategies of the top 40 hotel companies, in terms of turnover, using their corporate accounts on social networks during the Easter holiday campaign in 2021 and 2022. By using apps such as ?...
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Shueh-Ting Lim, Lee-Yeng Ong and Meng-Chew Leow
In this technological era, businesses tend to place advertisements via the medium of Wi-Fi advertising to expose their brands and products to the public. Wi-Fi advertising offers a platform for businesses to leverage their marketing strategies to achieve...
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María Carmen López-Mendoza, Marta Lozano, Edgar García-Romero, Pilar Ruiz-García, María Gormaz, Rafael Jordano, Luis Manuel Medina, Amparo Ramón-Beltrán and Dolores Silvestre
Milk supplied to neonates in neonatal units is kept at room temperature for some time, which could influence microbial growth. This study aims to evaluate the growth of Escherichia coli in HM and PIF under various treatments and conditions, as well as to...
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Imokhai T. Tenebe, Eunice O. Babatunde, Chinonso C. Eddy-Ugorji, Egbe-Etu E. Etu, Nkpa M. Ogarekpe, Chikodinaka V. Ekeanyanwu, Oladapo A. Diekola, Oluwarotimi S. Oladele and Obiora B. Ezeudu
Sachet water (SW) is a major source of drinking in most Nigerian homes, thus making it a possible conveyance medium for health risks due to contamination if persist rather than for replenishment of the body. This study collected SW from three busy neighb...
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