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Santi Duwi Putri Nugroho, Mintarti Rahayu, Raditha Dwi Vata Hapsari
Pág. 18 - 32
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Lucas Moreno,Gisela Demo,Thelma Valéria Rocha,Fernanda Scussel
Pág. 221 - 237
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Shindy Shindy,Evo Sampetua Hariandja
Pág. in press
This research tries to examine the factors influencing the positive word of mouth of Indonesian?s consumer towards fashion brand. The factors studied include brand credibility and brand-self connection as independent variables, brand-self connection and ...
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Pratyush Banerjee,Ritu Gupta
Talent attraction is one of the major challenges for HR managers. With the rise of online recruitment channels, the number of applicants for a given job vacancy have increased substantially. In addition, the time taken in finding the right talent from th...
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Alet Verster,Daniël J. Petzer,Nicole Cunningham
AbstractBackground: Existing research in the B2B field focuses on relationship marketing and not the importance of building brand equity. By focusing efforts on building brand equity B2B service firms have the opportunity to develop a long-term comp...
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Pamuji Hari Santoso
Pág. 209 - 220
The low sales of Kawasaki motorcycles in comparison with its competitors leads to further analysis of the factors that influence it. This study aims to determine the effect of price, brand image, and the credibility of the company to purchase intentions....
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Manuel Escobar Farfán,Rodrigo Gallardo,Javiera Flores Salas
Pág. 67 - 80
Chilean pension fund industry is largely questioned by public; therefore it becomes essential to work on a strategy to enhance brand?s credibility and positioning. This study objective is to analyze and build a brand personality scale to identify consume...
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Fatih Pinarbasi, Ceyda Aysuna Türkyilmaz
Pág. 13 - 25
Concepts such as retro marketing, retro branding and nostalgia marketing are important issues that have come to the agenda in recent years in our world, which is undergoing intensive change and transformation processes. The longing for past periods can b...
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Sebastian Kot,Michal Kucharski
Pág. 34 - 42
Conducted examinations were aimed at examining to what degree formal values of the advertising value equivalent (AVE) are ahead of their real value. The reason behind setting the real amount of the AVE is that many sponsoring entities supporting sport tr...
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Seyed Ibne-Ali Jaffari, Farooq Ahmad, Muhammad Mehtab, Asif Iqbal
Pág. 1953 - 1960
This research intends to explore the empirical relationship between endorsers credibility and consumer based brand equity in the presence of mediating role of brand credibility and moderating role of type of celebrities i.e. National or International was...
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