2   Artículos

 
en línea
Pan Wang and Di Liu    
The agricultural marketing behavior of farmers is crucial for the realization of production value. Based on survey data from 406 citrus farmers in Hubei Province, this paper empirically examines the effects of risk aversion and Internet use on farmers? m... ver más
Revista: Agriculture    Formato: Electrónico

 
en línea
Di Liu and Pan Wang    
WeChat is a social media widely used in rural China because of its operability and simplicity. This paper contributes to the role of WeChat in rural e-commerce. Based on 406 orange farmers? survey data from Hubei Province, China, we used the Heckman mode... ver más
Revista: Agriculture    Formato: Electrónico

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