|
|
|
|
|
Flávia de Souza Costa Neves Cavazotte,Paulo Tavares Dias Filho,Otacílio Torres Vilas Boas
Pág. 196 - 213
According to prospect theory, individuals with loss aversion would tend to attribute a higher value to a good once their ownership over it had been established. Such tendency would cause reluctance to trade the good, even if an equivalent one were offere...
ver más
|
|
|
|
|