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Jose Albors-Garrigos, Alex Frass, Klaus Peter Schoeneberg, Angel Peiro Signes
Pág. 13 - 27
This article clarifies the impact of national culture in the after sales service in the automotive sector. Introduction and objectives: After-sales services have become paramount in the automobile industry. However, they are not sufficiently resear...
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M. Segarra-Oña,A. Peiró-Signes,R. Cervelló-Royo
Pág. e068
Partiendo del modelo validado por los autores que determina como variables que afectan a la eco-innovación la orientación a procesos, a productos y la obtención de información de fuentes de mercado, identificamos distintos grupos atendiendo al comportami...
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Jose Vicente Sanchis Verdeguer, Angel Peiro-Signes, Maria-del-Val Segarra-Ona
A growing trend in the hospitality industry is the promotion of products and services on social networks as an effective and economical way to reach a very important population mass with a bidirectional speech.The aim of this paper is to explore the proc...
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Maria del Val Segarra-Ona, Luis Miret-Pastor, Angel Peiro-Signes
Food industry is the largest industrial sector in both, the EU and the U.S., feature that persists in Spain where it accounts for 17% of total industrial sales, 7% of GDP, and employs over 500,000 people. However, different analysis warn about the loss o...
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