4   Artículos

 
en línea
Nora Al-Hadban,Mohammed Almotairi     Pág. 29 - 34
This study aims to investigate the impact of social media attributes on customer purchase intention in the Saudi foodservice.  It is a quantitative study based on the use of a questionnaire designed to fulfill the key purpose of this study. A judgme... ver más
Revista: International Review of Management and Marketing    Formato: Electrónico

 
en línea
Nora Al-Hadban, Hadeel AL-Ghamdi, Thekra Al-Hassoun, Prof. Randa Hamdi     Pág. 1815 - 1827
This research was written to discover the future trends in new media and social networking .The researchers have taken a personal interest in the developments of Web 2.0 platforms after noticing the impact they have made on society on a global scale as w... ver más

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