400   Artículos

 
en línea
Monicah Mugambi, Robert Obuba     Pág. 81 - 88
AbstractMany internal and external factors influence consumer decision-making when it comes to the purchase and use of various products and services. The attributes of the product itself, the brand, and the container in which it is encased is the most im... ver más
Revista: IRA-International Journal of Management & Social Sciences    Formato: Electrónico

 
en línea
Peter Schuhmann, Ryan Skeete, Richard Waite, Prosper Bangwayo-Skeete, James Casey, Hazel A. Oxenford and David A. Gill    
Seawater quality is critical for island and coastal communities dependent on coastal tourism. Improper management of coastal development and inland watersheds can decrease seawater quality and adversely impact marine life, human health, and economic grow... ver más
Revista: Water    Formato: Electrónico

 
en línea
Manuel Alonso Dos Santos, Orlando Llanos Contreras, Raj V. Mahto     Pág. 1 - 5
Revista: Journal of Small Business Strategy    Formato: Electrónico

 
en línea
Ridzal Hasim    
Nowadays due to strong competition in the business environment, only those organizations are successful that they can use the most innovative and successful ways for advertisement to attract their consumers? attention to the products or services that the... ver más
Revista: Journal of Postgraduate Current Business Research    Formato: Electrónico

 
en línea
?eljka Marcinko Trkulja, Dinko Primorac and Irena Bilic    
This paper delves into the concept of socially responsible marketing and its significance in fostering diversity, equity, and inclusion within organizational environments. It elucidates the connection between marketing and corporate social responsibility... ver más
Revista: Administrative Sciences    Formato: Electrónico

 
en línea
Dafnis N. Coudounaris, Peter Björk, Tõnis Mets, Rustam Asadli and Andreea I. Bujac    
Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In... ver más
Revista: Administrative Sciences    Formato: Electrónico

 
en línea
Ioannis Lysaridis, Panos T. Chountalas and Anastasios I. Magoutas    
In contemporary academia and industry, the commercialization of technology through licensing has emerged as a prevalent strategy. This paradigmatic shift has prompted numerous industrial firms to intensify their focus on technology commercialization as a... ver más
Revista: Administrative Sciences    Formato: Electrónico

 
en línea
Nikolaos T. Giannakopoulos, Marina C. Terzi, Damianos P. Sakas, Nikos Kanellos, Kanellos S. Toudas and Stavros P. Migkos    
Agriculture firms face an array of struggles, most of which are financial; thus, the role of decision making is discerned as highly important. The agroeconomic indexes (AEIs) of Agriculture Employment Rate (AER), Chemical Product Price Index (CPPI), Farm... ver más
Revista: Information    Formato: Electrónico

 
en línea
Bogdan-Mihai Prodea, Cristinel-Petrisor Constantin     Pág. 55 - 67
With the rapid advancement of technology, Augmented Reality has emerged as a promising tool for transforming traditional marketing approaches and engaging consumers in immersive and interactive experiences.This article presents an empirical study aimed a... ver más
Revista: Journal of Smart Economic Growth    Formato: Electrónico

 
en línea
Peter R. J. Trim, Yang-Im Lee and An Vu    
Social media usage is a direct result of Internet connectivity and is gaining increased prominence in business-to-consumer (B2C), business-to-business (B2B), and consumer-to-business (C2B) relationship building, which is allowing marketers to devise and ... ver más
Revista: Future Internet    Formato: Electrónico

« Anterior     Página: 1 de 27     Siguiente »