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N. Marc-Alain Mutombo, Freddie Inambao, Glen Bright
The conversion of solar irradiance into electricity by a photovoltaic module (PV) is 6? 7% of the incoming energy from the sun depending on the type of technology and the environmental parameters. More than 80% of incoming energy from the sun is reflecte...
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Treerak Kongthanasuwan, Nakarin Sriwiboon, Banpot Horbanluekit, Wasakorn Laesanklang and Tipaluck Krityakierne
The automotive and auto parts industries are important economic sectors in Thailand. With rapidly changing technology, every organization should understand what needs to be improved clearly, and shift their strategies to meet evolving consumer demands. T...
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Nada Mallah Boustani and Claude Chammaa
This paper aims to explore Youth?s attitudes towards digital marketing utility perception and its effect on behavioral patterns in a cross-cultural perspective. The unified theory of acceptance and use of technology (UTAUT 2) model was adopted together w...
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Pablo Rivas and Liang Zhao
ChatGPT is an AI-powered chatbot platform that enables human users to converse with machines. It utilizes natural language processing and machine learning algorithms, transforming how people interact with AI technology. ChatGPT offers significant advanta...
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Sifiso Themba Clement Mdletshe and Ajuruchukwu Obi
The frequent failures of government-funded broiler enterprises raise concerns about the viability and wisdom of government funding for smallholders. This study therefore investigates the scope for the profitability of the small-scale broiler production a...
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Kexiao Xie, Dongkai Lin, Weihan Zhu, Yongqiang Ma, Jiaxiong Qiu, Youcheng Chen and Zhidan Chen
Tea is a global economic crop. In the traditional sales model, the quality of tea is difficult to judge via external clues, and it basically relies on consumers to taste and experience it firsthand. However, currently, most e-commerce platforms can only ...
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Addisu Bekele Demie,(Madda Walabu UniversityEthiopia)Elia Muhammed,(Madda Walabu UniversityEthiopia)Nurhuseen Endris,(Madda Walabu UniversityEthiopia)Habtimer Mekonnen,(Madda Walabu UniversityEthiopia)
Pág. 42 - 56
AbstractThe main aim of this study is assessment of the effect of marketing practice on the business performance of micro and small MSE in shashemanne town, Ethiopia. In order to make the study being manageable it is necessary to define the delimitation ...
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Raluca-Alexandra Ceocea,Costel Ceocea,Ovidiu-Leonard Turcu,Nicoleta Ciucescu,Andreea Feraru-Prepeli?a
As the COVID-19 pandemic affected the entire world, companies had to develop new techniques and practices to adapt to digital transformation, there came a need for change, for a restructuring of organizational management policy with reference to marketin...
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Yang-Im Lee and Peter R. J. Trim
To enhance the effectiveness of artificial intelligence (AI) and machine learning (ML) in online retail operations and avoid succumbing to digital myopia, marketers need to be aware of the different approaches to utilizing AI/ML in terms of the informati...
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Alexandre Costa Henriques, Thiago Barros Murari, Jennifer Callans, Alexandre Maguino Pinheiro Silva, Antonio Lopes Apolinario, Jr. and Ingrid Winkler
This study proposes a model to evaluate the performance of virtual reality-based stimuli for immersive car clinics. The model considered Attribute Importance, Stimuli Efficacy and Stimuli Cost factors and the method was divided into three stages: we defi...
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