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Yuliya Zaloznova, Nataliia Trushkina
Pág. 27 - 36
Performance features of coal mining enterprises in terms of organization of the marketing activity have been studied, including: constant fluctuations of the market of coal products; economic sensitivity to the irregular demand for coal (surplus or defic...
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Tzong-Haw Lee, Song-Yue Liu, Chiou-Lien Huang, Hung-Hao Chang and Jiun-Hao Wang
Marketing strategies play a significant role in determining farm income. Although direct marketing has been proposed as an innovative way to improve producers? economic welfare, little is known about producers? adoption of direct marketing among aquacult...
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Seunguk Na, Seokjae Heo, Wonjun Choi, Sehee Han and Cheekyung Kim
This research addresses the factors that impact the acceptance of AI-based technologies or products depending upon firm size in the construction industry, in which various corporates exist. In order to achieve the research goals, a technology acceptance ...
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John A. Theodorou, Vasileios Minasidis, Athina Ziou, Alexandra S. Douligeri, Marios Gkikas, Evangelia Koutante, George Katselis, Orestis Anagnopoulos, Nikos Bourdaniotis and Dimitrios K. Moutopoulos
The present study investigates through an integrated survey, for the first time in Greek shellfish market, the marketing distribution towards a new edible shellfish product that of the non-indigenous pearl oyster Pinctada imbricata radiata. The survey co...
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Mengshuai Zhu, Chen Shen, Yajun Tian, Jianzhai Wu and Yueying Mu
Facing the changes in China?s agricultural products marketing channel, smallholder farmers with different characteristics choose various strategies to obtain more benefits. To analyze factors affecting smallholder farmers? marketing channel choice, we cl...
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Adrián Csordás, János Pancsira, Péter Lengyel, István Füzesi and János Felföldi
The traditional global food supply chains are not just complex, but they do not support the sustainability of agriculture. The business models with the greatest growth potential are those that would allow consumers to buy more directly from producers. Be...
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Cailene M. Gunn, Alicia M. Amerson, Kelsey L. Adkisson and Joseph H. Haxel
Marine energy is an emerging renewable energy industry with the potential to produce 2300 terawatt-hours per year from resources within the United States. As development and testing of marine energy devices advance, regulatory and permitting decision-mak...
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Yitao Chen, Haijian Wang, Lei Wang and Jianyi Ding
Continuous enhancements of the intelligence of electronic products can lead to the homogenization of products and innovation of offline experiential marketing modes. The diversified development of brand sales channels is inevitable, to fulfill the divers...
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Carla J. Berg, Lorien C. Abroms, Hagai Levine, Katelyn F. Romm, Amal Khayat, Christina N. Wysota, Zongshuan Duan and Yael Bar-Zeev
IQOS, the leading heated tobacco product globally, recently received ?reduced exposure? authorization from the US Food and Drug Administration. Independent research focusing on IQOS marketing and potential impact on consumers? perceptions and behavior, a...
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Andreea Voda, Gabriel Bratucu
Pág. 19 - 29
As the customers interaction progressively moved into a data-driven online world, the companies have to be aware of the newest technologies and cybernation trends in order to survive on the digital market. A systematically data collection activity and da...
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