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Nicole Walzhofer, Marcus Riekeberg and Florian Follert
Banks distribute intangible services, so that traditional marketing instruments are often limited concerning their effectiveness to reach new clients, especially teenagers and young adults. With respect to this relevant practical problem, we used survey ...
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Natalia Suwarsih, Theresia Gunawan, Istiharini Istiharini
Pág. 705 - 723
Currently half of the world's population uses various social media platforms, so social media is a source of commercial activity. This study aims to determine the effect of social media marketing on brand image on purchase intention of generation Z at a ...
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Andreea Voda, Gabriel Bratucu
Pág. 19 - 29
As the customers interaction progressively moved into a data-driven online world, the companies have to be aware of the newest technologies and cybernation trends in order to survive on the digital market. A systematically data collection activity and da...
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Mufti Hasan Alfani, Putri Nuraini, Muhammad Arif, Ag Maulana
Pág. 326 - 333
The legacy of the Malay kingdom of Riau has become a valuable historical site as one of the areas of the Islamic kingdom which has become a current sharia tourist destination. The purpose of this study was to determine the management strategy of the Riau...
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Tineke Wolok
Pág. 75 - 86
Consumer purchasing decisions are one of the classic problems that require further study by a marketer or company because they are motivated by consumer behavior that is always changing every time. Green marketing is one of the marketing concepts that ai...
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Noemi Munkacsi and Krushna Mahapatra
Existing studies of heating products have analyzed the adoption of energy-efficient heating technologies from diverse micro and macroeconomic aspects, such as diffusion of innovation, willingness to pay, business models, energy pricing, etc., but the ana...
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Lyudmyla Malyarets, Olena Iastremska
Pág. 72 - 79
The object of the research is the processes of selection and application of strategic control instruments in the enterprise in modern conditions. The subject of the study is the scientific and practical principles that consist of a theoretical approach t...
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Hubert Kolodziejski, Olgierd Wyszomirski
Pág. 153 - 163
The purpose of this article is to present the promotion as an important marketing tool used in the marketing activities of the organizer of public transport. The basis of the article is the thesis that the promotion of urban transport should be tailored ...
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Ana Paula Matei, Paul Swagemakers, Maria Dolores Dominguez Garcia, Leonardo Xavier Da Silva, Flaminia Ventura and Pierluigi Milone
The local turn to food is often claimed to be a way to increase the value-added component retained by primary producers and to provide healthy, fresh and affordable food to consumers. Rio do Grande do Sul in Brazil has several governmental support progra...
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Irwan Christanto Edy 10.21831/economia.v13i1.12958
Pág. 56 - 67
Abstract: Construction of Antecedent Factor Model of Customer Value-Based Loyalty. The study aims to test the conceptual model of the effect of customer value on customer loyalty through satisfaction, after sales service, trust the brand and relationship...
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