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Wenjie Zhen, Shifang Huang, Zhihui Tian and Xiaoyue Yang
Tourist maps provide tourists with destination information that reflects their unique characteristics and cultural connotations and play an important role in attracting tourists and serving marketing purposes. However, existing designs of tourist maps of...
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?eljka Marcinko Trkulja, Dinko Primorac and Irena Bilic
This paper delves into the concept of socially responsible marketing and its significance in fostering diversity, equity, and inclusion within organizational environments. It elucidates the connection between marketing and corporate social responsibility...
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Ioannis Lysaridis, Panos T. Chountalas and Anastasios I. Magoutas
In contemporary academia and industry, the commercialization of technology through licensing has emerged as a prevalent strategy. This paradigmatic shift has prompted numerous industrial firms to intensify their focus on technology commercialization as a...
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Nada Mallah Boustani and Claude Chammaa
This paper aims to explore Youth?s attitudes towards digital marketing utility perception and its effect on behavioral patterns in a cross-cultural perspective. The unified theory of acceptance and use of technology (UTAUT 2) model was adopted together w...
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Jorge Serrano-Cobos,Ángeles Calduch-Losa
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La técnica de diseño de personas, proveniente del entorno del diseño centrado en el usuario, puede emplearse como herramienta en el diseño de mejoras para la difusión del patrimonio, divulgación, comunicación y marketing cultural de espacios de informaci...
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Kexiao Xie, Dongkai Lin, Weihan Zhu, Yongqiang Ma, Jiaxiong Qiu, Youcheng Chen and Zhidan Chen
Tea is a global economic crop. In the traditional sales model, the quality of tea is difficult to judge via external clues, and it basically relies on consumers to taste and experience it firsthand. However, currently, most e-commerce platforms can only ...
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Vassilis Poulopoulos and Manolis Wallace
We are entering an era in which online personalities and personas will grow faster and faster. People are tending to use the Internet, and social media especially, more frequently and for a wider variety of purposes. In parallel, a number of cultural spa...
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You-Kyung Lee,Charles A. Robb
AbstractPurpose: This study examines the relationships between cultural openness, world-mindedness (WMD), product-country image (PCI) and the purchase intentions of South African consumers situated in the South African marketplace. In addition, distincti...
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Srdan ?apic, Jovana Lazarevic, Veljko Marinkovic
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Research Question: This paper examines the influence of femininity and collectivism as a dimension of Serbian national culture on activities, interests and opinions, i.e., consumer lifestyle components. Motivation: Consumer lifestyle is largely shaped by...
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Hosein Mohammadi and Sayed Saghaian
Licorice is one of the widespread medicinal plants used in various forms in many countries. Medicinal plants have an important role in health nutrition. This industry is in the early stages of its life cycle, but consumers? recent trends toward healthy a...
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