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Viktorija Grigaliunaite,Lina Pileliene
Pág. 359 - 367
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Viktorija Grigaliunaite,Lina Pileliene
Pág. 212 - 220
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R. Ikhwanuddin, O. F. T. Maryana, M. Y. Darmawan, S. Anggini, A. Lailani, V. L. Ipmawan
Pág. 126 - 134
Bricks are regarded as important material in building constructions. Basically, brick is processed by mixing clay and water then burnt under high temperature for a certain duration. Previous study in Indonesia shows that mixing local clay with additional...
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Sardar Shaker Ibrahim, Odunayo Magret Olarewaju
Pág. 13 - 20
This paper attempts to find out why higher institution students in Duhok are not opening or having bank accounts. With the use of interview process and questionnaire, 100 students were selected from Newroz University, Dohok Polytechnic University and Doh...
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Miruna Radu, Mihaela Oprescu
Pág. Pág. 85 - 98
El artículo discute el modo en que los discursos mediáticos, especialmente los publicitarios, construyen ciertos imaginarios sobre el cuerpo que, desde una perspectiva psicosocial, tienen impacto en el modo como las audiencias perciben su propia corporal...
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Virgilijus Sakalauskas and Dalia Kriksciuniene
The growing popularity of e-commerce has prompted researchers to take a greater interest in deeper understanding online shopping behavior, consumer interest patterns, and the effectiveness of advertising campaigns. This paper presents a fresh approach fo...
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Guillermo Calahorra-Candao and María José Martín-de Hoyos
This study develops a theoretical framework integrating the Technology Acceptance Model (TAM) and Uses and Gratifications Theory (UGT) to predict and understand the acceptance of voice shopping intentions, particularly through AI-driven voice assistants....
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Dominik Warch, Patrick Stellbauer and Pascal Neis
In the digital transformation era, video media libraries? untapped potential is immense, restricted primarily by their non-machine-readable nature and basic search functionalities limited to standard metadata. This study presents a novel multimodal metho...
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Andrea Calvagna, Emiliano Tramontana and Gabriella Verga
Social media networks provide an aggregation of news and content, allowing users to share and discuss topics of greatest interest to them. Users can enrich the news by providing context and opinions that are useful to other users. Understanding topics of...
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Radovan Madlenak, Roman Chinoracky, Natalia Stalmasekova and Lucia Madlenakova
This study aims to investigate the impact of outdoor advertising on consumer behaviour by using eye-tracking analysis while drivers travel specific routes in ?ilina, Slovakia. This research combines questionnaire inquiry and A/B testing to assess the con...
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