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Dag Øivind Madsen and Kåre Slåtten
The concept of Industry 4.0 has received enormous levels of attention since it was introduced in 2011 and continues to be a dominant management trend. However, during the last few years, Industry 5.0 has emerged as an alternative visionary management con...
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Yekti Utami,Jasmine Azhari Findra Kendaga,Aris Kusumo Diantoro,Titik Kusmantini
Pág. 56 - 69
This study analyzes the effect of hedonic motives, fashion involvement, and positive emotions on impulsive buying of fashion products with sales promotion as a moderating variable. This quantitative study used the accidental sampling method. The sample w...
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Muhammad Bilal, Zeng Jianqiu, Suad Dukhaykh, Mingyue Fan and Ale? Trunk
Drawing on social identity theory, this study aims to examine the impact of antecedents of eWOM on the online purchase intention (OPI) of fashion-related products. In addition, social media usage moderates the relationship between eWOM and OPI. A structu...
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S. M. Rashidul Hasan and Md. Mashud Karim
Though inland ships account for a small portion of the total global CO2 emissions from shipping, from the individual country?s economic and environmental perspective, this is very important. To reduce CO2 emissions from sea-going ships by increasing ener...
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Achmad Choirul,Yessy Artanti
Pág. in press
Indonesian buying behavior especially on generation Y or millennials tends to be impulsive and rapid development of retail fashion business allows marketers to learn and formulated strategy. As one of the defined group of people, millennials are a potent...
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Ari Fatihatul Hidayah, Agus Wahyudin, Muhsin Muhsin
Pág. 112 - 119
Impulsive buying is a psychoemonic phenomenon that happened to many people's lives in urban areas, especially to teenagers. This is because teens are easily influenced by advertising, lacks frugal thinking, less realistic and impulsive. This study aims t...
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Andrea Crampton and Angela T. Ragusa
Consumers in most developed countries, including Australia and New Zealand, presume their drinking water is safe. How social perceptions about drinking water are formed, however, remains inadequately explored in the research literature. This research con...
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