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Pramod Pathak,Namrata Pathak Shukla,Abhishek Pathak,Alok Kumar
Decades of consumer research have tried to emphasize that the modern day consumer hastransformed completely. The Marketing Gurus continue to churn fanciful jargons to iterate that thepresent day consumer is not even a semblance of his past avatar. The po...
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Pramod Pathak
Management education has come a long way as far as its existence concerned. However, doubts today are being raised about its impact, its efficacy and its utility. Recent write ups in popular US media including the prestigious the New York Times suggests ...
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Mohd. Safiullah,Pramod Pathak,Saumya Singh
The electronic revolution has made Social media one of the important tools for advertisement in theelection. Social media has become a potent tool of expressing opinion worldwide. Even in an emergingeconomy like India, its growing impact is discernible. ...
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Pramod Pathak
The practice of Management is as ancient as civilization and from affairs of the state to matters of the society were all managed rather effectively even though schools of Management and the Discipline of Management was not there. Our ancient religious n...
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