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Alif Huazam
Pág. 1 - 7
Sales promotions are a key marketing tool in communication programs. Sales promotion comprises a wide variety of promotional tools designed to achieve short-term objectives (Huff et al., 1999). Monetary promotions, such as price discounts and coupo...
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Ridzal Hasim
Nowadays due to strong competition in the business environment, only those organizations are successful that they can use the most innovative and successful ways for advertisement to attract their consumers? attention to the products or services that the...
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Nada Mallah Boustani and Claude Chammaa
This paper aims to explore Youth?s attitudes towards digital marketing utility perception and its effect on behavioral patterns in a cross-cultural perspective. The unified theory of acceptance and use of technology (UTAUT 2) model was adopted together w...
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Tzong-Haw Lee, Song-Yue Liu, Chiou-Lien Huang, Hung-Hao Chang and Jiun-Hao Wang
Marketing strategies play a significant role in determining farm income. Although direct marketing has been proposed as an innovative way to improve producers? economic welfare, little is known about producers? adoption of direct marketing among aquacult...
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Miroslav Cavlin, Nedeljko Prdic, Svetlana Ignjatijevic, Jelena Vapa Tankosic, Nemanja Lekic and Sara Kostic
A competitive business environment pushes beekeepers to the creation of value at a higher level than the competition in a way that is difficult to imitate. In order to survive in a competitive business environment, beekeeping producers must direct their ...
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Ana Martí-Testón, Adolfo Muñoz, Luis Gracia and J. Ernesto Solanes
In recent years, there has been a surge of Metaverse applications and tools striving to capture the attention of both the general public and businesses, with a particularly strong potential within the tourism sector. However, there has been significant c...
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Benjamin Ruch, Margita Hefner and André Sradnick
Market gardening is a widespread practice of bio-intensive vegetable production characterized by direct marketing, small-scale farming structures, high crop densities, and innovative cultivation approaches. Currently, deep compost mulch (DCM) is a popula...
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Adrián Csordás, János Pancsira, Péter Lengyel, István Füzesi and János Felföldi
The traditional global food supply chains are not just complex, but they do not support the sustainability of agriculture. The business models with the greatest growth potential are those that would allow consumers to buy more directly from producers. Be...
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Erika Loucanová, Miriam Ol?iaková and Jana ?tofková
The paper presents the results of a survey aimed at evaluating the attitudes of Slovak respondents toward eco-innovation purchasing power supplied on the Slovak market to propose an open business model that would support such purchasing power to increase...
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António Cardoso, Auguste Paulauskaite, Hajar Hachki, Jorge Figueiredo, Isabel Oliveira, Reiville Rêgo, Rui Silva and Galvão Meirinhos
In this study, Airbnb?s brand personality is explored in relation to its effects on consumer involvement and institutional trust. The objective of this paper is to fill a gap in marketing research by building up a solid understanding of the relationship ...
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