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Nur Syahira Mohamad Shari, Mohd Farid Shamsudin
Game theory has been used a long time ago in military strategy. In Marketing, game theory can be explained as persuasion element for the organization to consider about which the competitors will likely move and the impact for this movement towards their ...
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Nittaya Wongtada
Pág. 36 - 44
Communicating directly with consumer?s unconscious thought is believed to enhance the effectiveness of marketing strategy. The current application of neuroscience in social science studies including marketing reinvigorates the interest in this topic. Thu...
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Stanislav Kreuzer,Friedrich Born,Steffen Bernius
Inter-organizational information systems (IOIS) play a critical role in today?s organizations and their relationships with business partners. While large organizations already began utilizing IOIS at the outset, small and medium-sized enterprises (SME) h...
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John Sennetti,Barri Litt
Pág. 54 - 67
In his 2013 presidential scholar address to the American Accounting Association, Michael Jensen, an early author of agency theory, makes an appeal for a new language and new paradigm to introduce his proposed theory of integrity in accounting. In the 197...
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Patricio Ojeda Pérez de Arce
La Responsabilidad Social Empresarial (RSE) es una herramienta de gestión que se ha incorporado en los planes estratégicos de las empresas. De preferencia, la están aplicando las grandes compañías, aunque otras instituciones como universidades, fundacion...
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