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Miriam Borchardt, Giancarlo Pereira, Claudia Viegas, Diego Reolon, Yuri Xavier, Daniel Battaglia
Pág. 80 - 89
The purpose of this research is to identify challenges and opportunities to micro, small and medium-sized producers that supply the base of the pyramid (BOP) market through small retails concerning products features and distribution system. A case study ...
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