42   Artículos

 
en línea
Fhrizz S. De Jesus, Jeverlyn B. Ramos, Mariel T. Cunanan     Pág. 56 - 63
AbstractGreen marketing has become a very important marketing concept in recent years, and it has proven to be effective in promoting and reinforcing the concept of environmental conservation and sustainable development. The objective of this descriptive... ver más
Revista: IRA-International Journal of Management & Social Sciences    Formato: Electrónico

 
en línea
Marieke Theron, Rina Swart, Mukhethwa Londani, Charles Parry, Petal Petersen Williams and Nadine Harker    
Background: South Africa has a high prevalence of heavy episodic drinking (HED). Due to the high levels of alcohol misuse and violence, public hospital intensive care units were often overrun during the COVID-19 pandemic. This research investigated alcoh... ver más

 
en línea
Tshepo Tlapana     Pág. 1 - 6
The layout of a store is an important aspect influencing consumer buying behaviour and a significant determinant in the formation of a retail image. Well-designed store layouts are critical because they have a strong influence on in-store movement design... ver más
Revista: International Review of Management and Marketing    Formato: Electrónico

 
en línea
Chris Pentz,Alexandra Forrester    
AbstractPurpose: This article investigated and compared the relative importance of 14 wine attributes on the wine-purchasing behaviour of South African consumers of different generational groups.Design/methodology/approach: Data were collected from 646 S... ver más
Revista: South African Journal of Business Management    Formato: Electrónico

 
en línea
Victor Adoma, Maxwell Adom Darko     Pág. Page:26 - 42Abstract
Revista: Journal of Economics; Management and Trade    Formato: Electrónico

 
en línea
Roselyne Koech,David Coldwell    
AbstractBackground: Corporate social performance (CSP) has been widely researched in the past. However, few empirical studies, especially in the African context, have been conducted. In particular, a highly under-researched topic is the role that co... ver más
Revista: South African Journal of Business Management    Formato: Electrónico

 
en línea
Abdulvahap BAYDAS, Murat BAYAT, Mehmet Emin YASAR     Pág. 370 - 404
Mobile marketing has introduced significant changes to the business world, making it easier to access personalized messages at any time and place. This research was conducted to determine the factors that affect consumer choice for mobile marketing appli... ver más

 
en línea
Nor Aini Salleh,Nur Raihan Murtadza,Noraini Johari,Yuhainis Abdul Talib     Pág. 159 - 164
A limited supply of houses and a rapidly increasing population have caused house prices to skyrocket. The main objective of this study is to understand the consistency in purchasing residential properties among homebuyers in Seri Iskandar, Perak. The que... ver más
Revista: Environment-Behaviour Proceedings Journal    Formato: Electrónico

 
en línea
Mustafa PORTAKALCI, Esra AYDIN KILIÇ     Pág. 43 - 58
From the point of view of the businesses, one of the biggest impact of the globalization is undoubtedly the increased competition environment. The businesses trying to keep up with the competition environment in the market, resort to many ways in order t... ver más
Revista: Journal of Life Economics    Formato: Electrónico

 
en línea
Esra AYDIN KILIÇ, Mustafa PORTAKALCI     Pág. 95 - 108
Increased competition in the market caused by the globalization, influenced the businesses to provide varied features to the costumers in order to differ them from their opponents. Psychologic factors like perception, learning, personality, attitude and ... ver más
Revista: Journal of Life Economics    Formato: Electrónico

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