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Muhammad Ainul Fahmi, Fadila Nurfauzia, Khairanis Yulita, Wina Nurfitriani
Pág. 66 - 77
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Dea Khoirunnisa, Albari Albari
Pág. 80 - 89
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Jaeun Seo, Daeho Lee and Inyoung Park
Despite the high expectations of the voice shopping market, the impact of reviews and product types on voice commerce has yet to be explored. The purpose of this study is to investigate the effect of reviews and product types on users? trust and purchase...
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Chih-Huang Lin, Yuan-Shuh Lii and May-Ching Ding
This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is employed with the ...
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Dragana Toma?evic, Dragana Ga?evic, Marija Vranje?
Pág. 1 - 12
Abstract: Research question: The purpose of this paper is to analyze the factors that influence consumers' intentions when buying foreign brands, and then the purchase itself. Motivation: The business environment is experiencing an extensive change and i...
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You-Kyung Lee,Charles A. Robb
AbstractPurpose: This study examines the relationships between cultural openness, world-mindedness (WMD), product-country image (PCI) and the purchase intentions of South African consumers situated in the South African marketplace. In addition, distincti...
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Makmur Sujarwo,Farida Indriani
Pág. 339 - 349
This study investigates shopping value resonance as a novelty concept that can bridge monetary promotion to purchase intentions on e-commerce platforms. Previous research has revealed that monetary promotion does not affect purchase intentions. The data ...
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Mutiara Sakina,Syaiful Ali
Pág. 139 - 155
Personalized services can increase customer satisfaction, encourage emotional consumers, help consumers choose a product, and build relationships between service providers and consumers. This study combines the variables embedded in Technology&...
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Melitina Tecoalu, Kelvin Yonathan, Hery Winoto Tj
Pág. 75 - 80
Technological developments support an increase in online buying and selling activities in marketplaces that have turned conventional transactions into digital ones. The quality of services and promotions offered have also turned digital. The purpose of t...
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Natalia Suwarsih, Theresia Gunawan, Istiharini Istiharini
Pág. 705 - 723
Currently half of the world's population uses various social media platforms, so social media is a source of commercial activity. This study aims to determine the effect of social media marketing on brand image on purchase intention of generation Z at a ...
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