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Viktorija Grigaliunaite,Lina Pileliene
Pág. 359 - 367
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Fhrizz S. De Jesus, Hazel Jade E. Villamar, Ramezesh E. Dionisio
Pág. 40 - 53
AbstractThe COVID-19 pandemic has expedited the transition towards a more technologically advanced world, with lasting repercussions on online buying habits. Due to constraints on face-to-face communication, the consumer has migrated from in-person to on...
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Monicah Mugambi, Robert Obuba
Pág. 81 - 88
AbstractMany internal and external factors influence consumer decision-making when it comes to the purchase and use of various products and services. The attributes of the product itself, the brand, and the container in which it is encased is the most im...
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Ridzal Hasim
Nowadays due to strong competition in the business environment, only those organizations are successful that they can use the most innovative and successful ways for advertisement to attract their consumers? attention to the products or services that the...
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Alif Huazam
Pág. 1 - 7
Sales promotions are a key marketing tool in communication programs. Sales promotion comprises a wide variety of promotional tools designed to achieve short-term objectives (Huff et al., 1999). Monetary promotions, such as price discounts and coupo...
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Karinta Fakhira, Mismiwati, Fernando Africano, Riduwansah, Oki Sania Riski
Pág. 266 - 274
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Putri Zulwarni, Ade Octavia, Dahmiri Dahmiri
Pág. 288 - 293
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Shelli Safitri, Syahmardi Yacob, Yenni Yuniarti
Pág. 303 - 311
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Sunbin Yoo, Junya Kumagai, Yuta Kawabata, Alexander Ryota Keeley and Shunsuke Managi
This study investigates the impact of environmental concerns, concerns about potential accidents, and the perceived advantages of fully autonomous vehicles on individuals? willingness to buy and the perceived value of these vehicles. Our research, conduc...
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