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Oksana Kononenko
Pág. 76 - 82
The subject matter of research in the article is the development of the concept of "brand", as well as modern approaches to the process of brand formation of the organization. Recent decades the concept of "brand" has become widespread. It is applied to ...
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Andreia-Irina Suciu,Brîndusa-Mariana Amalancei,Mihaela Culea
The development of digital technologies, new media, multimodal forms of expression and transmission of information that now characterize the multimodal age we are living in has inevitably affected the activity of the book industry with all the components...
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Milica Jovanovic,Bojan Krstic,Sandra Milanovic
Pág. 317 - 328
Brand valuation gained in importance in the 1980s, when a difference between the price at which some enterprises are bought and their value, according to the balance sheet, was noticed. Brand value can be considered an intangible asset of an enterprise, ...
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