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Hicham Mharzi Alaoui, Hassan Radoine, Jérôme Chenal, Hassan Yakubu and Salwa Bajja
With the rapid urbanization occurring across African cities, the emergence of a middle class is exerting its influence on the urban form and structure. Matching their social status and drawing on global influences, the housing characteristics of this cla...
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Marike Venter de Villiers,Richard Chinomona,Tinashe Chuchu
AbstractBackground: Consumer decision-making is shifting from the rational to the emotional, and as a result, retailers are investing in unique store atmospheric cues to capture the attention of consumers. Although not a completely new phenomenon, a...
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Martinette Kruger,Phatshimo I. Metsi
AbstractDiamonds and Dorings Music Festival is used as a strategy to increase attendee numbers and associated spending to boost the economy of Kimberley and Northern Cape Province. The festival attracts mostly the Black Diamond market, a term coined to d...
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Hiroshi Ito,Nada Alelweet,Rebecca Harrison,Alice Mitchell,Ellis Parker
Pág. 69 - 74
IKEA, a Swedish furniture company, is considering entering the Brazilian market. This paper examines whether or not IKEA might be successful in the Brazilian market by reviewing the following issues: the growth of middle class, consumer spending, interne...
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Muhammad Rehan MASOOM,Syed Habib Anwar PASHA,S.M. Asif-Ur-RAHMAN
Pág. 509
The present study is designed to make a comprehensive understanding of the attitude of the urban consumers and explore the factors involved in dealing with the perishable food of certain kinds. The rise of the middle class stipulates the enhancement of t...
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Globalization has created an increased demand for ?quality higher education? in all developing counties including Bangladesh. In Bangladesh the middle class is expanding and the emerging middle class families can now afford the costs of higher education....
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Renee Kuriyan,Kathi R. Kitner
Pág. pp. 17 - 29 pgs.
Information and Communication Technologies (ICTs) have been referred to as ?the great equalizer? between men and women. Our research in India and Chile explores how gender and class identities intersect with ICTs in the context of shared computing enviro...
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