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Isabel Cristina Scafuto,Priscila Rezende,Marcos Mazzieri
Pág. 137 - 143
International Journal of Innovation - IJI completes 7 yearsInternational Journal of Innovation - IJI has now 7 years old! In this editorial comment, we not only want to talk about our evolution but get even closer to the IJI community. It is our fi...
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Dr. Alka Maurya
Pág. 13 - 18
Multinational Companies in a bid to increase their revenue and profit are now eyeing the emerging markets. Considering the saturation in the urban market they are now targeting the consumers in rural markets of emerging economies. Lowering price by redu...
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Patricia Arttachariya
Pág. 8 - 12
Thailand is an emerging economy in SoutheastAsia and is seen as an attractive destination for foreigninvestment. This has led to an increasing number ofexpatriates coming on work assignments to Thailand. Moststudies on cross-cultural adjustment thus far ...
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Radu Bucea-Manea-Tonis,Rocsana Tonis (Bucea-Manea)
Pág. 38 - 45
Abstract. After the 90s, private initiative in Romania has tried to get market shares in the emerging niches: IT services, ecommerce, retail, energy. With the liberalization of the market after admission to the EU, local entrepreneurs could not cope with...
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Sohaib Shahzad Hassan
Pág. 41
Using an extensive data set on the Outward Foreign Direct Investment (OFDI) projects fromCentral and Eastern European Countries (CEEC), this study empirically examines the impactsof host country economic institutions, including property rights protection...
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Harrychand D. Kalicharan
This study evaluated the effect of country-of-origin on consumers perception of product quality in developed and emerging economies. The author reviewed several empirical studies conducted over several years and found that when consumers were aware of ce...
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Maitê Alves Bezerra,Sidney Costa,Felipe Mendes Borini,Moacir De Miranda Oliveira Junior
Pág. 67 - 90
This paper aims at contrasting the impact of the internal and external network on the reverse knowledge transfer process in foreign subsidiaries in Brazil and Brazilian subsidiaries abroad. With regard to foreign subsidiaries, one hundred seventy-two com...
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Adebowale Onatolu
This paper discusses the role that Cultural Revolution can play in the success of most multinational companies using General Electric as a case study. GE commits vast resources each year to the grooming and preparation of potential leaders through what m...
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Riccardo Rovai,Marcos Roberto Piscopo,Emerson Antonio Maccari
Pág. 38 - 48
This article sketches the evolution of Brazilian multinational companies, from the perspective of the development of Latin-American multinational companies, with respect to the process of globalization. With this article, we looked to characterize the ty...
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Antonello Zanfei
Pág. 18
It is argued that a new actor is emerging in international business, which can be dubbed ?Social Multinational?, that is a blend of international rent-creation and pursuit of social objectives. However, it would be misleading to state that the emergence ...
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