|
|
|
|
|
L. Suganthi
AbstractPurpose: Corporate social responsibility (CSR) when integrated with the business model resulted in the holistic development of the organisation and the community. Many firms have found that CSR initiatives have a positive influence on performance...
ver más
|
|
|
|
|
|
|
|
|
|
|
Dongho Yoo and Jieun Lee
With growing interest in corporate social responsibility (CSR), companies are utilizing it as a public relation (PR) tool for corporate image change. Previous research suggests that the fit between a company and CSR activity is a key determinant of CSR s...
ver más
|
|
|
|
|
|
|
|
|
|
|
Halim Rizal Edy,Adiwijaya K.,Fauzan R.
Pág. 473 - 486
This study develops a conceptual model of Cause-related Marketing (CrM) investigating the effect of cause-brand fit, firm motives and altruistic attribution to customer inference and participation intention moderated by customer values. The approach used...
ver más
|
|
|
|
|
|