2   Artículos

 
en línea
Melby Karina Zuniga Huertas and Tarcisio Duarte Coelho    
This is a study of the way in which YouTubers? media metrics influence the effect of their one-sided messages (1SMs) and two-sided messages (2SMs), providing theoretical explanations based on the elaboration likelihood model. Its main objective is the pr... ver más
Revista: Future Internet    Formato: Electrónico

 
en línea
Yoon C. Cho, Jihoon Rim    
A wide variety of alcohol warning (or moderation) messages, as integrated communication tools, have been designed to reduce or moderate consumer attitudes toward alcohol consumption. The aim of this study is to explore the relationship between alcohol wa... ver más
Revista: Journal of Business & Economics Research (JBER)    Formato: Electrónico

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