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Marian Pompiliu Cristescu, Dumitru Alexandru Mara, Lia Cornelia Culda, Raluca Andreea Neri?anu, Adela Bâra and Simona-Vasilica Oprea
This study explores the potential of data science software solutions like Customer Relationship Management Software (CRM) for increasing the revenue generation of businesses. We focused on those businesses in the accommodation and food service sector acr...
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In Lee and George Mangalaraj
Big data analytics has been successfully used for various business functions, such as accounting, marketing, supply chain, and operations. Currently, along with the recent development in machine learning and computing infrastructure, big data analytics i...
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Nicoleta Ciucescu,Costel Ceocea,Ovidiu-Leonard Turcu,Andreea Feraru-Prepeli?a,Raluca-Alexandra Ceocea
This paper is a theoretical approach of the importance of functional strategies use by organizations in order to reach set targets. Functional strategies are closely linked to the changing competitive environment. Functional strategies may be the competi...
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Miguel Pina, Pedro Dinis Gaspar and Tânia Miranda Lima
A decision support system (DSS) was developed to help reduce food waste at traditional food retailers while selling fresh horticultural products, but also to promote food safety and quality. This computational tool includes two major functions: (1) the p...
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Nadezhda N. Pokrovskaia, Olga N. Korableva, Lucio Cappelli and Denis A. Fedorov
Digital regulation implies the quantified measuring and the network infrastructure allowing managers to control the processes of value creation. Digital regulation needs to take into account tacit elements of the value creation process, including unconsc...
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Frank Lozada-Contreras
Pág. 57 - 70
The purpose of this study was to determine the relationship between the level of responsibility that the Chief Marketing Officer (CMO) has in marketing functions in Puerto Rican companies and metrics in marketing. There is a debate in the literatur...
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Mariarosaria Lombardi and Marco Costantino
Food waste (FW) is always considered as one of the main challenges for the planet Earth in terms of ethical and social impacts as well as economic and environmental ones. In September 2015, the UN launched the Agenda for 2030 for sustainable development,...
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Freddy Marilahimbilu Mgiba
Pág. 165 - 172
In conventional organizational structures, Sales and Marketing are two of the most crucial divisions that interact both directly and indirectly with customers, and with each other. Together, they have an impact on marketing intelligence gathering, custom...
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Kalle Petteri Nuortimo,Janne Härkönen
The challenge in today?s corporations is that even though the technology portfolio of a company plays a crucial role in delivering revenue?falling as a topic mainly under the area of technology management?technology may have a negative image due to obser...
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klaus Solberg Söilen
It is often heard, and even more often seen written, for example on social media, that that there is nothing new in the competitive intelligence (CI) field. There are no new ideas, the ideas that are being expressed are the same old, there is no developm...
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