3   Artículos

Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 48 Num: 2 Par: 0 Año: 2011

Survival in Markets with Network Effects: Product compatibility and Order-of-Entry Effects.

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 74 Num: 4 Par: 0 Año: 2010

Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Revista: MANAGEMENT SCIENCE    Formato: Impreso

Tabla de contenido: Vol: 54 Num: 3 Par: 0 Año: 2008