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Hiroyasu Furukawa,Koki Matsumura,Susumu Harada
Pág. 158 - 168
Firms can acquire sustainable competitive advantages by managing brand relationships and consumption values. However, previous studies do not compare consumption value with consumer satisfaction and brand commitment. Consumption value theory postulates t...
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Ferdi Antonio,Putri Astika
Pág. 46 - 58
Current lifestyle change has led millennial customers to have awareness about their cloth in daily life to accentuate their personality. In the other side batik cloth industry is growing rapidly and contribute to the domestic economic. Despite the advanc...
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Michael Kaufmann
Many big data projects are technology-driven and thus, expensive and inefficient. It is often unclear how to exploit existing data resources and map data, systems and analytics results to actual use cases. Existing big data reference models are mostly ei...
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Chin Shih-Chiao, Chen Shui-Lien, Lin Miao-Jin
Pág. 20 - 23
Hunger marketing is a marketing strategy where goods suppliers deliberately limit product supply to achieve excess demand. This research paper primarily investigated the varying impacts of Jordon shoes (tangible goods) and travelling to the Maldives (int...
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Yosephine Angelina Yulia,Wisnu Untoro 10.21831/economia.v12i1.9828
Pág. 83 - 96
Abstract: The Effect of Consumption Values to Repurchase Intention of Green Products. This study was aimed to apply the theory of consumption values to determine the factors affecting the behavior of consumers regarding the selection of green products, a...
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Marius-Costel E?I
Pág. 553 - 570
The aim of this work is focused on a theoretical analysis of formulating the mission statement of business organizations in relation to the idea of the organizational axiological core. On one hand, we consider the CSR-Corporate Social Responsibility whic...
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Norazah Mohammed Suki,Norbayah Mohammed Suki
Pág. 82 - 97
This study seeks to investigate the association of consumer consumption values (i.e. functional value, social value, and epistemic value) with consumer environmental concern regarding green products among light users, average users, and heavy users. This...
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Petrica Stoica,Ovidiu Leonard Turcu
All organisations are primarily interested in maintaining and increasing intellectual capital assets, and knowledge management represents only a manner of supporting the satisfaction of this interest and of laying stress on this type of assets. A mistake...
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