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en línea
Abdulvahap BAYDAS, Murat BAYAT, Mehmet Emin YASAR     Pág. 370 - 404
Mobile marketing has introduced significant changes to the business world, making it easier to access personalized messages at any time and place. This research was conducted to determine the factors that affect consumer choice for mobile marketing appli... ver más

 
en línea
Michael Humbani,Yolanda Jordaan     Pág. pp. 97 - 111
This study focuses on factors that predict consumer attitudes towards short message service (SMS) advertising. The purpose of the study is to build a predictive framework that can be employed to identify which factors of SMS advertising contribute to dif... ver más

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