436   Artículos

 
en línea
Alif Huazam     Pág. 1 - 7
 Sales promotions are a key marketing tool in communication programs. Sales promotion comprises a wide variety of promotional tools designed to achieve short-term objectives (Huff et al., 1999). Monetary promotions, such as price discounts and coupo... ver más
Revista: Journal of Postgraduate Current Business Research    Formato: Electrónico

 
en línea
Santa Vallejo Figueroa, Valeria Nava Lozano     Pág. 1 - 21
Nowadays documents are the main way to represent information and knowledge in several domains. Continuously users store documents in hard disk or online media according to some personal organization based on topics, but such documents can contain one or ... ver más
Revista: Inteligencia Artificial    Formato: Electrónico

 
en línea
Achini Adikari, Su Nguyen, Rashmika Nawaratne, Daswin De Silva and Damminda Alahakoon    
The proliferation of online hotel review platforms has prompted decision-makers in the hospitality sector to acknowledge the significance of extracting valuable information from this vast source. While contemporary research has primarily focused on extra... ver más
Revista: Applied Sciences    Formato: Electrónico

 
en línea
Andrei Paraschiv, Teodora Andreea Ion and Mihai Dascalu    
The advent of online platforms and services has revolutionized communication, enabling users to share opinions and ideas seamlessly. However, this convenience has also brought about a surge in offensive and harmful language across various communication m... ver más
Revista: Information    Formato: Electrónico

 
en línea
Dominik Warch, Patrick Stellbauer and Pascal Neis    
In the digital transformation era, video media libraries? untapped potential is immense, restricted primarily by their non-machine-readable nature and basic search functionalities limited to standard metadata. This study presents a novel multimodal metho... ver más
Revista: Future Internet    Formato: Electrónico

 
en línea
Shifeng Chen, Jialin Wang and Ketai He    
The popularization of the internet and the widespread use of smartphones have led to a rapid growth in the number of social media users. While information technology has brought convenience to people, it has also given rise to cyberbullying, which has a ... ver más
Revista: Information    Formato: Electrónico

 
en línea
Yimin Lum and Chen-Wei Chang    
The rapid development of mobile Internet technology has brought about the flourishing growth of social media live streaming. This study employs social presence theory as the primary framework to investigate the impact of Facebook Live?s features of socia... ver más
Revista: Information    Formato: Electrónico

 
en línea
Elizabeth Ayangunna, Gulzar Shah, Kingsley Kalu, Padmini Shankar and Bushra Shah    
The use of the internet and supported apps is at historically unprecedented levels for the exchange of health information. The increasing use of the internet and social media platforms can affect patients? health behavior. This study aims to assess the v... ver más
Revista: Informatics    Formato: Electrónico

 
en línea
David Hanny and Bernd Resch    
With the vast amount of social media posts available online, topic modeling and sentiment analysis have become central methods to better understand and analyze online behavior and opinion. However, semantic and sentiment analysis have rarely been combine... ver más
Revista: Information    Formato: Electrónico

 
en línea
Angel Rodríguez Pallas,Ana Montoya Reyes    
Social networks are ideal tools for developing relationship-marketing activities in companies and achieving consumer engagement. Its use is widely spread, as evidenced by the figure of 3.8 billion users all over the world. This figure represented 59... ver más
Revista: Revista Interamericana de Ambiente y Turismo    Formato: Electrónico

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