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Dewi K Soedarsono,Bahtiar Mohamad,Adamu Abbas Adamu,Kennia Aline Pradita
Pág. pp. 108 - 118
This paper focuses on managing the digital marketing communication of coffee shop using the Instagram. The Instagram application offer a great advantages such as quick and cheap marketing communication tools, particularly in promoting the product, ...
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MOHD HIRIY GHAZALI,MOHD JANI,ABDULLAH SUMRAHADI,BAHTIAR MOHAMAD
Pág. 327 - 351
This paper is analyzes the local policy implementation by the state authorities at two historical cities, namely Melaka (Malacca) and George Town, Penang. Both cities are awarded as the United Nations Educational, Scientific and Cultural Or- ganization (...
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Adamu Abbas Adamu,Bahtiar Mohamad,Adzrieman Abdul Rahman
Pág. 33 - 41
This article is taking a conceptual approach to establish the relationship between organizational culture, leadership and social media content on internal crisis communication its consequences on employee performance. The concept of internal crisis commu...
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Bahtiar Mohamad,Jafri Zulkepli,Ahmed Rageh Ismail,Hassan Abu Bakar
Pág. 42 - 50
The aim of this study is to examine the intrinsic work values that were perceived by the university undergraduates in the three nations (Malaysia, Thailand and Indonesia) to influence cooperative communication. These three nations are among the founders ...
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Haslina Halim,Hassan Abu Bakar,Bahtiar Mohamad
Pág. 141 - 144
This study aimed to examine the constructs that constitute relationship differentiation in leader-member exchange relationships, which would provide unique theoretical insights and pragmatic applications for communication in the Malaysian workplace. Six-...
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Bahtiar Mohamad,Hassan Abu Bakar,Ahmed Rageh Ismail,Haslina Halim,Rosmiza Bidin
Pág. 175 - 180
Corporate Identity Management (CIM) in universities has been acknowledged in marketing literature as an important area of research. Research within the current spectrum of CIM indicates some ambiguities surrounding corporate identity in higher education....
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