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Claudio Marcos Maciel da Silva,Marcelo Rosa Boschi,Jorge Vieira da Rocha,Sérgio Luiz de Argolo Bezerra
Pág. 62 - 72
The corporate image is one of the most valuable resources for business sustainability. Considering a scenario of economic recession and greater demand for companies' social role, it is necessary to incorporate values of socioenvironmental responsibility....
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