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Adem Tüzemen
Pág. 451 - 467
With the development of technology, education activities also get their share from the rapid transformation. With social media platforms, it is now possible to access information from anywhere at any time. While the accuracy of every information in the v...
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Lorenzo J. Torres Hortelano
This paper is part of broader research entitled ?Analysis of the YouTuber Phenomenon in Spain: An Exploration to Identify the Vectors of Change in the Audio-Visual Market?. My main objective was to determine the predominant audio-visual genres among the ...
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Melby Karina Zuniga Huertas and Tarcisio Duarte Coelho
This is a study of the way in which YouTubers? media metrics influence the effect of their one-sided messages (1SMs) and two-sided messages (2SMs), providing theoretical explanations based on the elaboration likelihood model. Its main objective is the pr...
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Gagandeep Kaur, Abhishek Kaushik and Shubham Sharma
The success of Youtube has attracted a lot of users, which results in an increase of the number of comments present on Youtube channels. By analyzing those comments we could provide insight to the Youtubers that would help them to deliver better quality....
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