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Jurgita Pau?uoliene,Daiva Viningiene
Pág. 616 - 626
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?eljka Marcinko Trkulja, Dinko Primorac and Irena Bilic
This paper delves into the concept of socially responsible marketing and its significance in fostering diversity, equity, and inclusion within organizational environments. It elucidates the connection between marketing and corporate social responsibility...
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Raquel Fernandes, Bruno Barbosa Sousa, Manuel Fonseca and José Oliveira
Human capital is considered the most important resource in any organization. However, most companies are concerned with external customer satisfaction, without devoting much attention to the satisfaction of their employees. Indisputably, employee satisfa...
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Christina B. Curley, Nadia Abgrab Noormohamed
Todays customers are marketing representatives, product designers, intimate and privileged friends of the company, and de facto managers sitting in at a corporate retreat; they are major stakeholders who bring the concept of corporate social responsibili...
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Milena Ilic,Branislav Radnovic,Zoran D. Zivkovic
Pág. 59 - 73
Several factors direct the companies to apply a higher level of corporate social responsibility: the increasing expectations of customers, changes in expectations of employees, laws and government pressure, investor interest in the social criteria and ch...
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R. George,N. Frey
AbstractThe global threat of climate change, diminishing natural resources and significant socio-economic inequalities is forcing companies and individuals to evaluate the impact they are having on the natural, social and economic environments. This tren...
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K. Bhowan,W. A.A. Maguire
AbstractLevitt's famous article, 'Marketing Myopia' (1960), led to widespread acceptance that a marketing orientation is superior to a product orientation and brought the marketing concept to greater prominence. Writers have tended to present the discuss...
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