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en línea
Lindiawati Lindiawati,Indrianawati Usman,Sri Wahyuni Astuti     Pág. 137 - 146
Brand community has been extensively built and developed by either the companies or the customers voluntarily. These two gorups with different perspective hold different purposes. For the companies, brand community is considered an effective marketing st... ver más
Revista: Journal of Economics, Business & Accountancy    Formato: Electrónico

 
en línea
Iramani Iramani,Tatik Suryani,Lindiawati Lindiawati     Pág. 283 - 294
This study attempts to examine the financial literacy level of SME?s owner in East Java based on demographic aspect. The sample was taken from 65 SME?s in East Java which produce prominent local product. The data were collected by using survey method and... ver más
Revista: Journal of Economics, Business & Accountancy    Formato: Electrónico

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