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Marián Navarro Beltrá,Irene Garcia Medina,Pedro Pereira Correia
Pág. pp. 30 - 43
The main goal of this study is to examine the communication that fashion brands make through Facebook. It is intended to ascertain if the fashion brands use a communication strategy based on dialogue with their followers. In order to reach the objectives...
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Pedro Orlando Almeida Jr,Fernando Dekeper Boeira,Luciano Pivoto Specht,Tatiana Cureau Cervo,Deividi da Silva Pereira,Roberta Centofante,Valdir dos Santos Barboza Jr,Carlos Filipe Correia e Silva
Pág. 1 - 15
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Patricia M. F. Coelho,Pedro Pereira Correia,Irene Garcia Medina
Pág. pp. 150 - 157
Today, social media are the new way of public and political communication in digital marketing. Companies or organizations are no longer the exclusive owners of the relation of consumers with their products/services; instead, the survival of the organiza...
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Pedro Pereira Correia,Irene García Medina
Pág. pp. 23 - 27
In a more transparent and dynamic world, in which consumers trust other consumers more for advice and recommendations on products and services, the continuity of organizations appears to be associated with socialization, the sharing of interests and the ...
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Irene Garcia Medina,Pedro Alvaro Correia Pereira
Pág. pp. 37 - 42
The continuity and the success of organizations appear increasingly associated with the incorporation of social media. The success depends of the structural and procedural changes that the organization has to make. Today, social media are the new digital...
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