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Brîndusa-Mariana Amalancei,Cristina Cîrtita-Buzoianu,Corina Daba-Buzoianu
The paper investigates the slogans released by political parties during the elections for the Romanian Parliament in 2016, by addressing the way they have been perceived by both political analysts and students enrolled in communication programs. We aim t...
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Cristina Cîrtita-Buzoianu
The election campaign has lately become a real challenge where all the political actors display their skills, the communication ones, but also those related to the electoral marketing and public relations which play a vital role in creating the image of ...
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Cristina Cirtita-Buzoianu
This paper aims to analyze the image and identity of political actors during an electoral campaign, as these two elements are defining for political marketing in attracting and convincing voters. With that in mind we will monitor the image of the two can...
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