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Cristian Adasme-Berríos,Roberto Jara-Rojas,Bárbara Ramos-Cabello,Marcelo Rodríguez,Marcos Mora
Pág. 31 - 42
The main objective of this article was to analyze consumer responses to agricultural produce advertising. A survey was given to a non-probabilistic sample of 400 consumers in Rancagua, the capital city of the O'Higgins Region. A principal components anal...
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