|
|
|
|
|
Fhrizz S. De Jesus, Hazel Jade E. Villamar, Ramezesh E. Dionisio
Pág. 40 - 53
AbstractThe COVID-19 pandemic has expedited the transition towards a more technologically advanced world, with lasting repercussions on online buying habits. Due to constraints on face-to-face communication, the consumer has migrated from in-person to on...
ver más
|
|
|
|
|
|
|
|
|
|
|
|
Pan Wang and Di Liu
The agricultural marketing behavior of farmers is crucial for the realization of production value. Based on survey data from 406 citrus farmers in Hubei Province, this paper empirically examines the effects of risk aversion and Internet use on farmers? m...
ver más
|
|
|
|
|
|
|
|
|
|
|
John A. Theodorou, Vasileios Minasidis, Athina Ziou, Alexandra S. Douligeri, Marios Gkikas, Evangelia Koutante, George Katselis, Orestis Anagnopoulos, Nikos Bourdaniotis and Dimitrios K. Moutopoulos
The present study investigates through an integrated survey, for the first time in Greek shellfish market, the marketing distribution towards a new edible shellfish product that of the non-indigenous pearl oyster Pinctada imbricata radiata. The survey co...
ver más
|
|
|
|
|
|
|
|
|
|
|
Nada Mallah Boustani and Claude Chammaa
This paper aims to explore Youth?s attitudes towards digital marketing utility perception and its effect on behavioral patterns in a cross-cultural perspective. The unified theory of acceptance and use of technology (UTAUT 2) model was adopted together w...
ver más
|
|
|
|
|
|
|
|
|
|
|
Peter R. J. Trim, Yang-Im Lee and An Vu
Social media usage is a direct result of Internet connectivity and is gaining increased prominence in business-to-consumer (B2C), business-to-business (B2B), and consumer-to-business (C2B) relationship building, which is allowing marketers to devise and ...
ver más
|
|
|
|
|
|
|
|
|
|
|
Kang-Ren Leow, Meng-Chew Leow and Lee-Yeng Ong
The Online Roadshow, a new type of web application, is a digital marketing approach that aims to maximize contactless business engagement. It leverages web computing to conduct interactive game sessions via the internet. As a result, massive amounts of p...
ver más
|
|
|
|
|
|
|
|
|
|
|
Vassilis Poulopoulos and Manolis Wallace
We are entering an era in which online personalities and personas will grow faster and faster. People are tending to use the Internet, and social media especially, more frequently and for a wider variety of purposes. In parallel, a number of cultural spa...
ver más
|
|
|
|
|
|
|
|
|
|
|
Angeliki Kitsiou, Charikleia Despotidi, Christos Kalloniatis and Stefanos Gritzalis
Even though both internet-of-cloud services and biometric systems (BSs) are used worldwide, popular and expanded among public and private services, their utilization has not been extended among Greek users, and in particular within Greek HEIs. This paper...
ver más
|
|
|
|
|
|
|
|
|
|
|
Adhi Dharma Wibawa, Arni Muarifah Amri, Arbintoro Mas, Syahrul Iman
Pág. 47 - 62
Opening job vacancies using the Internet will receive many applications quickly. Manually filtering resumes takes a lot of time and incurs huge costs. In addition, this manual screening process tends to be inaccurate due to fatigue conditions and fails i...
ver más
|
|
|
|
|
|