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J. Madhu Babu,K. M. M. Krishna
Pág. 68 - 78
Television in India has proven a most influential infotainment media powerful and popular among its audience. Television plays a vital role in the telecast entertaining program. Fiction has been a popular genre on Indian Television. A common habit among ...
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Pierstefano Bellani, Andrea Picardi, Federica Caruso, Flora Gaetani, Fausto Brevi, Venanzio Arquilla and Giandomenico Caruso
With the rapid advancement of autonomous vehicles, a transformative transportation paradigm is emerging in the automotive industry, necessitating a re-evaluation of how users engage with and utilize these evolving settings. This research paper introduces...
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Vita Santa Barletta, Danilo Caivano, Mirko De Vincentiis, Azzurra Ragone, Michele Scalera and Manuel Ángel Serrano Martín
Integrating embedded systems into next-generation vehicles is proliferating as they increase safety, efficiency, and driving comfort. These functionalities are provided by hundreds of electronic control units (ECUs) that communicate with each other using...
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Michael Humbani,Yolanda Jordaan
Pág. pp. 97 - 111
This study focuses on factors that predict consumer attitudes towards short message service (SMS) advertising. The purpose of the study is to build a predictive framework that can be employed to identify which factors of SMS advertising contribute to dif...
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Marko Höyhtyä, Olli Apilo and Mika Lasanen
Device-to-device (D2D) communication is an essential part of the future fifth generation (5G) system that can be seen as a ?network of networks,? consisting of multiple seamlessly-integrated radio access technologies (RATs). Public safety communications,...
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Kamran Zaidi and Muttukrishnan Rajarajan
The vehicular internet will drive the future of vehicular technology and intelligent transportation systems (ITS). Whether it is road safety, infotainment, or driver-less cars, the vehicular internet will lay the foundation for the future of road travel....
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Floren?a TOADER
Pág. 399 - 419
This paper examines the communicational strategies used by Romanian politicians on Facebook in order to promote leadership values during the 2012 parliamentary elections and the 2014 euro-parliamentary campaign. In an era in which mass-media are commerci...
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