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Neva Gerçek Atalay,Bahar Karakas
Pág. 77 - 90
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Derya ÖZTÜRK, Güngör KARAKAS
Pág. 69 - 78
People's clothing preferences are changing with the rapid development of technology. Success of firms requires knowledge of the target audience in global market. It is necessary to determine the factors that affect consumer attitude and behaviour. The pu...
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Derya ÖZTÜRK, Güngör KARAKAS
Pág. 23 - 42
The objective of this study was to determine the factors that affect the cell phone purchasing behavior of young people between the ages of 18-25. In this regard, factor analysis was applied to the data acquired via face-to-face survey method from 400 st...
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Karakas, Bedri; Bianco, Riccardo Lo; Rieger, Mark
Pág. 83 - 84
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