2   Artículos

 
en línea
Yakup AKGÜL, Ayse AKYOL     Pág. 1 - 24
This study was conducted to develop a consumer driven scale for factors which have an effect on the tendency to participate in cause-related marketing campaigns. After detailed analysis, a scale was developed with 10 dimensions. Scale assessment was done... ver más
Revista: Journal of Life Economics    Formato: Electrónico

 
en línea
Ecehan TURGUT, Ayse AKYOL, Selay GIRAY     Pág. 55 - 74
Parallel to the development of new communication environments with the help of technology in recent years, social media is defined as a virtual platform on which users share their knowledge and experiences. As consumers spend more and more time indoors, ... ver más
Revista: Journal of Life Economics    Formato: Electrónico

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