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Fhrizz S. De Jesus, Jeverlyn B. Ramos, Mariel T. Cunanan
Pág. 56 - 63
AbstractGreen marketing has become a very important marketing concept in recent years, and it has proven to be effective in promoting and reinforcing the concept of environmental conservation and sustainable development. The objective of this descriptive...
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Majid Niazkar, Margherita Evangelisti, Cosimo Peruzzi, Andrea Galli, Marco Maglionico and Daniele Masseroni
The first flush (FF) phenomenon is commonly associated with a relevant load of pollutants, raising concerns about water quality and environmental management in agro-urban areas. An FF event can potentially transport contaminated water into a receiving wa...
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Ahmed Shahzad, Bushra Zafar, Nouman Ali, Uzma Jamil, Abdulaziz Jarallah Alghadhban, Muhammad Assam, Nivin A. Ghamry and Elsayed Tag Eldin
Respiratory viruses known as coronaviruses infect people and cause death. The multiple crown-like spikes on the virus?s surface give them the name ?corona?. The pandemic has resulted in a global health crisis and it is expected that every year we will ha...
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Massimo Stella, Michael S. Vitevitch and Federico Botta
Monitoring social discourse about COVID-19 vaccines is key to understanding how large populations perceive vaccination campaigns. This work reconstructs how popular and trending posts framed semantically and emotionally COVID-19 vaccines on Twitter. We a...
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Hertanto Hertanto,Handi Mulyaningsih,Asep Nurjaman
Pág. 184 - 197
Indonesia is a heterogeneous country that requires an inclusive and tolerant attitude to live in harmony. However, with the implementation of direct elections in Indonesia, there are many hoaxes and black campaigns through the mass media. The purpose of ...
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Mireille Escudero, Edgar Mendoza and Rodolfo Silva
In the last decade, innovative beach nourishment strategies have been developed, driven by the increased worldwide interest in environmentally friendly coastal protection measures. In this context, the massive nourishment project of the Netherlands, know...
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Mauricio Muñoz Osores,Juan Orrego Morales
Pág. 13 - 32
Experiential marketing makes us live gratifying and non-gratifying situations thanks to a focus on brand and customer that allows to generate links with the consumer through positive and negative emotions. The degree of personalization that a brand manag...
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Lawrence Mpele Lekhanya
This paper reports on the impact of viral marketing on corporate brand reputation. The study aimed to analyse and evaluate the use of viral marketing and the impact it has on the reputation of corporate branding of South African companies. The study was ...
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Marlyne D. Sahakian
Resource depletion remains central to human economic activity with resulting negative consequences for the local and global environment. Material and energy consumption patterns are also increasing globally, as developing countries follow the trail blaze...
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