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Douglas Chiguvi, Thuso Sepepe
Pág. 40 - 53
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Hamed Nozari, Agnieszka Szmelter-Jarosz and Javid Ghahremani-Nahr
The use of advanced computer technologies has dramatically changed marketing. Concepts such as smart, sustainable, and green marketing have emerged in the last 20 years. One of these new technologies is the Internet of Things (IoT), which has led to the ...
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Mustapha Yusuf Ismaila, Issa Binta Oziohu
Pág. 19 - 34
The market for fast-moving consumer goods (FMCGs) in the Nigerian food and beverage industry has been inundated with a massive amount of promotional messages. These messages have resulted from intense competition and rivalry among the organizations that ...
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Elsamari Botha,Georgina Creaven,Jenna Mandy
AbstractPurpose: While millions of dollars is spent yearly on health endorsements, and its associated research, findings in studies where product category wasn?t considered might be inaccurate.Design/methodology/approach: An experimental research design ...
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Jiani Ouyang, Hong Fan, Luyao Wang, Mei Yang and Yaohong Ma
The issue of site selection has become a critical challenge in the development of the retail industry with the growth of the Chinese economy and the improvement in the level of household consumption. Previous studies have considered the area of stores as...
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Ken Mathu,Selepe Phetla
AbstractSupply chain management has a critical role in steering business success through coordinated activities of the value chain partners. The success of fast-moving consumer goods companies (FMCGs) has a direct relationship with the performance of the...
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Pritpal Singh Bhullar
Pág. 671 - 675
The present paper investigates the impact of operating efficiency on firm valuation for two economic sectors FMCG and Pharmaceutical Sectors in India. The study considers 30 Indian firms from the period of 2005 to 2015. To examine the effect, six financi...
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Sinta Wardani,Ujang Sumarwan,Tb. Nur Ahmad Maulana
Pág. 431 - 442
The purposes of this study are (1) to analyze the effect of the promotion cost and distributioncost on companys sales partially and simultaneously (2) to formulate managerial implications related to the results of this study. Data was collected from 29 c...
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Jacqueline L. Spence,David A. Ogg
AbstractIncreasing attention is being paid to packaging, a component of product in the marketing mix. It is being recognized that packaging is important not only from a functional viewpoint, but also in terms of marketing to the customer. One of the cons...
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