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T. S. Melnyk,O. V. Khrystofor
Pág. 246 - 254
The article is devoted to consideration of basic models of choice of marketing competition and business strategy directed on forming of set of competitive advantages of railway transport, providing and defense of competitively attractive positions at the...
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T. S. Melnyk,L. M. Loboiko,O. V. Khrystofor
Pág. 228 - 232
In the article the marketing research of conditions of introduction of a new service in the field of passenger service on the railway transport is presented, the organizational aspects of its providing on the base of application of logistic principles of...
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T. S. Melnyk,O. V. Khrystofor
Pág. 233 - 241
In the article existing views on the role of strategy in an organization management are considered, an authors? interpretation of practical application of one of methods for determining the strategic goals of organization is given, the strategic planning...
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