2   Artículos

 
en línea
Fatih Pinarbasi, Ceyda Aysuna Türkyilmaz     Pág. 13 - 25
Concepts such as retro marketing, retro branding and nostalgia marketing are important issues that have come to the agenda in recent years in our world, which is undergoing intensive change and transformation processes. The longing for past periods can b... ver más

 
en línea
Dilaysu Cinar, Ibrahim Kircova     Pág. 26 - 36
ncreased technological development and the innovations and conveniences offered to consumers encourage to companies day by day for different practices in order to gain competitive advantage. Although firms are often observed to bring innovations to the p... ver más

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