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Ângela Leite, Anabela Rodrigues and Sílvia Lopes
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive...
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Katerina Mácová and Zuzana Kozáková
Contrary to the other functions of multi-purpose reservoirs, recreational use is not associated with a tangible social value, which hinders the search for new balances among optimal uses of water that will likely be needed under climate change. The objec...
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Raluca-Alexandra Ceocea,Costel Ceocea,Ovidiu-Leonard Turcu,Nicoleta Ciucescu,Andreea Feraru-Prepeli?a
As the COVID-19 pandemic affected the entire world, companies had to develop new techniques and practices to adapt to digital transformation, there came a need for change, for a restructuring of organizational management policy with reference to marketin...
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Dan Andrei Panduru and Cezar Scarlat
The oil and gas industry is among the most affected industries as a result of war in Ukraine, on top of other economic, political, and environmental global turbulences that culminated with the coronavirus pandemic. The purpose of this qualitative, explor...
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Nuri Aslami, M.Si,Kevin Mifthah Hadi Lubis
Pág. 29 - 35
Abstract? This study's findings include a marketing strategy, specifically the marketing of PMG-ASN Motorbike Murbahah financing products, implemented by PT. Bank Sumut during the Covid 19 pandemic, which includes several strategies, namely: picking up b...
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Stephanie BLACK,Daniel GLASER-SEGURA
Pág. 325
Organizations have worked over the years to develop efficiencies to their supply chains, which includes efforts to reduce waste, lower costs, consolidate suppliers and distributors, better manage costs of goods sold and inventory, develop efficiencies in...
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Bozhena Sheremeta, Natalia Chukhrai
Pág. 137 - 146
The subject matter of the article is ukrainian film distribution market. In today's world, the movie rental market is a sector of the economy that has recently shown a trend of stable growth. This process in most European countries is associated with the...
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Liudmyla Sokolova, Ganna Veriasova, Maryna Zinchenko
Pág. 119 - 126
The subject of this study is a new direction in the marketing activities of the enterprise - neuromarketing, which uses the latest developments in the field of psychology, neurobiology and behavioral economics in the analysis of consumer behavior. The go...
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Khurram Sultan, Saja Akram, Sara Abdulhaliq, Deema Jamal, Rezan Saleem
Pág. 33 - 44
In this study, the consumer perception for brand awareness and brand loyalty for two famous brands of soft drinks Coca Cola and Pepsi, has been evaluated. For this purpose, the effects of consumer perception of Coke and Pepsi were analysed for consumer a...
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Veralianta Br. Sebayang,Bonar M. Sinaga,Harianto Harianto,I. Ketut Kariyasa
Pág. 225 - 232
Maize is a strategic commodity for Indonesia, besides being used as community consumption, it is also used as input for industries such as animal feed and food processing industries as well as inputs for independent farmers. Industrial maize is obtained ...
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