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Edison Moreno-Cardenas, Yackelin Moreno and Abel I. Barrial-Lujan
The advance of the fifth generation (5G) network globally has completely changed business models, giving rise to the birth of new companies with their business models and the adaptation of existing companies. This change is greatest in developing countri...
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Kang-Ren Leow, Meng-Chew Leow and Lee-Yeng Ong
The Online Roadshow, a new type of web application, is a digital marketing approach that aims to maximize contactless business engagement. It leverages web computing to conduct interactive game sessions via the internet. As a result, massive amounts of p...
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Célia Talma Gonçalves, Maria José Angélico Gonçalves and Maria Inês Campante
The rapid advance of business technologies in recent years has made knowledge an essential and strategic asset that determines the success or failure of an organisation. Access to the right information in real time and with high selectivity can be a comp...
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Raluca-Alexandra Ceocea,Costel Ceocea,Ovidiu-Leonard Turcu,Nicoleta Ciucescu,Andreea Feraru-Prepeli?a
As the COVID-19 pandemic affected the entire world, companies had to develop new techniques and practices to adapt to digital transformation, there came a need for change, for a restructuring of organizational management policy with reference to marketin...
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Nicoleta Ciucescu,Costel Ceocea,Ovidiu-Leonard Turcu,Andreea Feraru-Prepeli?a,Raluca-Alexandra Ceocea
This paper is a theoretical approach of the importance of functional strategies use by organizations in order to reach set targets. Functional strategies are closely linked to the changing competitive environment. Functional strategies may be the competi...
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Oksana Kononenko
Pág. 76 - 82
The subject matter of research in the article is the development of the concept of "brand", as well as modern approaches to the process of brand formation of the organization. Recent decades the concept of "brand" has become widespread. It is applied to ...
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Ladislav Pilar, Lucie Kvasnicková Stanislavská, Roman Kvasnicka, Petr Bouda and Jana Pitrová
Social networks have become a common part of many people?s daily lives. Users spend more and more time on these platforms and create an active and passive digital footprint through their interaction with other subjects. These data have high research pote...
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Nuri Aslami, M.Si,Kevin Mifthah Hadi Lubis
Pág. 29 - 35
Abstract? This study's findings include a marketing strategy, specifically the marketing of PMG-ASN Motorbike Murbahah financing products, implemented by PT. Bank Sumut during the Covid 19 pandemic, which includes several strategies, namely: picking up b...
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Miguel Amado and Evelina Rodrigues
This paper aims to explore the topic of sustainable tourism activity. The subject has emerged in the last two decades from discussions about the content of the report, Our Common Future. The decision to transform developing countries into new offerings f...
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Frank Lozada-Contreras
Pág. 57 - 70
The purpose of this study was to determine the relationship between the level of responsibility that the Chief Marketing Officer (CMO) has in marketing functions in Puerto Rican companies and metrics in marketing. There is a debate in the literatur...
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